FOR IMMEDIATE RELEASE
October 2022
Announcing the Content Engagement Value (CEV) Calculator
Sarasota, Florida – The Content Value Initiative and its partners are pleased to release the first version of the Content Engagement Value (CEV) Calculator.
The Content Value Initiative is a working group of voluntary members from or associated with the Travel & Hospitality industry. Its purpose is to establish a baseline monetary value in the viewing of organic content by consumers on digital and streaming channels.
The initiative began to solve a problem: No standardized valuation method exists to measure impact and value for branded entertainment content on digital streaming and connected TV platforms. Thus understanding ”the value of a minute watched” is difficult, imprecise and ambiguous at best.
Odyssey, the Studio at Miles Partnership has established and is leading a working group of major tourism industry DMO partners, research organizations and media partners to establish a standardized measurement approach. The approach seeks to publish a content equivalent value using public data sources to measure content watched against cost averages for similar types of video advertising.
Founding partners include Brand USA, VisitFlorida, Visit Myrtle Beach, Discover Puerto Rico, Visit Baltimore, Adara, Expedia, Destinations International and more.
For media inquiries, please contact:
Lizette Burciaga
Lizette@OdysseyStudios.com